GA4 and Funnel Visibility Audit

Outcome

Measurement visibility review

Returns missing events, weak event names, parameter gaps, funnel blind spots, conversion/key-event candidates, and exact implementation notes.

Use case

Analytics and funnel tracking check

Use after adding pages, CTAs, subscription flows, checkout paths, downloads, copy actions, or content interactions that should be measurable.

Output

GA4 event mapping

Maps visible actions to recommended GA4 events where possible and marks unsupported tracking claims as NOT VERIFIED.

Scope and best-fit use

Use this prompt when the primary goal is analytics, event tracking, and conversion-funnel visibility. It does not diagnose GA4 data collection without event code, DebugView evidence, network logs, or GA4 export data.

Primary focus

GA4 event and funnel visibility

Review whether meaningful user actions and subscription or checkout steps are represented by GA4 events and useful event parameters.

May also surface

Reporting and implementation gaps

The review may flag missing event names, missing parameters, weak CTA coverage, unmeasured signup actions, subscription blind spots, and checkout-step gaps.

Use a different workflow when

The main task is search visibility

Use the SEO discoverability audit when the main goal is indexing, metadata, page hierarchy, sitemap coverage, or internal linking.

Inputs required

Provide the page or flow, current GA4 implementation, event list, GTM/gtag code, business goal, and conversion path. Do not infer GA4 collection status without implementation or reporting evidence.

Flow or page material

Provide the page, CTA list, funnel steps, subscription flow, checkout flow, sign-in/sign-up path, or relevant templates.

Analytics evidence

Provide GA4 event names, GTM tags, gtag calls, dataLayer pushes, DebugView screenshots, network logs, or GA4 export rows when available.

Measurement objective

State what needs to be measured: content engagement, search, copy, download, share, sign-up, login, subscribe, checkout, purchase, or lead generation.

Copy-ready prompt

Copy the prompt and replace the MATERIALS block with the current flow, event code, event list, business goal, and any GA4 evidence.

Review GA4 and conversion-funnel visibility.

TASK:
Audit the supplied page, flow, analytics code, event list, or implementation notes to determine whether important user actions and conversion paths are measurable in GA4.

REVIEW SCOPE:
Focus on:
- GA4 recommended event mapping
- missing user-action events
- content interaction visibility
- login and sign-up visibility
- subscription-intent visibility
- checkout-step visibility
- purchase or conversion outcome visibility
- event parameter completeness
- conversion/key-event candidates
- reporting blind spots caused by missing instrumentation

EVIDENCE RULES:
- Base findings only on supplied flow material, supplied code, supplied GA4/GTM evidence, or cited official documentation.
- Do not claim that GA4 is receiving data unless GA4 export data, DebugView evidence, network logs, or implementation code supports it.
- Prefer GA4 recommended events when they fit the action.
- Use custom events only when no recommended event fits the measured action.
- Do not invent event names, parameters, conversion status, revenue data, attribution data, or funnel performance.
- If evidence is missing, mark the item NOT VERIFIED.

BASELINE EVENT CHECKS:
General/content actions:
- search
- select_content
- share
- login
- sign_up

Checkout/sales actions:
- begin_checkout
- add_payment_info
- purchase

Lead/subscription-adjacent actions:
- generate_lead when the flow represents a lead
- custom event only when the action is product-specific and no GA4 recommended event fits

CHECKS:
- Which user actions are business-critical?
- Which actions are already tracked?
- Which actions are not tracked?
- Are GA4 recommended event names used where appropriate?
- Are required or useful parameters supplied?
- Is sign-up or login visible?
- Is subscription intent visible?
- Is checkout start visible?
- Is payment or purchase outcome visible?
- Are content interactions such as internal search, copy, download, share, or CTA selection visible when relevant?
- Which events should be considered conversion/key-event candidates?

OUTPUT:
A) Measurement objective
B) Current observed tracking
C) Missing events
D) Recommended GA4 event mapping
E) Parameter gaps
F) Funnel visibility gaps
G) Conversion/key-event candidates
H) Exact implementation notes
I) NOT VERIFIED / missing evidence
J) Confidence

MATERIALS:
"""
Replace this block with:
- page or flow description
- current GA4/GTM/gtag implementation
- event list
- CTA list
- subscription or checkout steps
- business goal
- DebugView, GA4 export, or network evidence, if available
- current concern or recent change
"""

ChatGPT Projects, GPTs, Skills, files/sources, Custom Instructions, Memory, and runtime prompts. Open mapping → Claude Projects, Project Instructions, Project Knowledge, Skills, Claude Code surfaces, and runtime chat input. Open mapping → Gemini Gems, Gem instructions, Knowledge files, Memory, Connected Apps, AI Studio, Gemini API, Files API, File Search, and Vertex AI. Open mapping → API / internal systems System/developer instructions, retrieval, tools, orchestration, approvals, validation, evals, logging, and application state. Open mapping →

Use the related workflow when the task moves from analytics measurement to search discoverability and SEO readiness.

SEO discoverability audit

Use this workflow when the goal is to check indexing, sitemap, metadata, internal linking, and page hierarchy.

Open workflow →

SEO and conversion visibility review

Use the guide when you need the full two-step workflow for search discoverability plus measurement visibility.

Open guide →

Use web search and cite sources

Use this workflow when analytics recommendations depend on current official GA4 documentation.

Open prompt library →

GA4 and funnel visibility audit

Scope and best-fit use

Inputs required

Copy-ready prompt

Use this as a runtime analytics review prompt